I never loved accounting
I studied accounting. It was the safe plan, but I never loved it. All through school I kept trying to start businesses. I was a broke college student, so I couldn't pay anyone to help. If something needed doing, I had to learn how to do it myself.
Learning one tool at a time
First came design. I learned the full Adobe suite from YouTube and many hours of trial and error. Soon I was taking on graphic design clients.
Then I needed a website. WordPress looked like my best option, so I learned it and built my own. Then other people wanted websites, so I started building theirs.
A website doesn't help much if nobody sees it, so I had to learn marketing too. I dove into ClickFunnels, and Russell Brunson became my first real mentor. Later I found Gary Vee and Alex Hormozi. They give away a ton of free value, and I've soaked up as much of it as I can.
Most of this happened after hours. I've worked 40-hour weeks for other people, then put in another 20 to 30 hours a week of my own. I spent those hours learning, building, and helping clients.
GraphicTIMELINE GRAPHIC: design → WordPress → marketing → AI. One line, four stops, orange dot on AI.Suggested 21:6
Then AI showed up
When AI burst onto the scene with OpenAI, I grabbed on and haven't let go. I've spent a lot of my own money and time learning the tools and trying new ways to solve problems. I love how creative and flexible the work is.
Here's the biggest change. For years I told website clients, "I'll have to see if that's possible." Now I tell them yes, it's possible. I just need to figure out how.
Photo breakPHOTO: Ben at work, wide candid (desk, whiteboard or screen over the shoulder). TBD.Suggested 16:7
What I do now
I'm still learning every week, and I put what I learn to work on real problems. That's the job now. I help business owners and teams use AI on the work in front of them, one real win at a time.